Our purpose
We enable people to lead a financially self-determined life. As our purpose, this is the focus of our actions and a central component of our brand personality.
Self-determination is a fundamental need that manifests itself in very different ways. At Swiss Life we are aware of how important the desire for self-determination is in the lives of many people. That is why as a company we want to support our customers in seizing their own path and shaping their lives as they want to live it.
Our purpose is derived from this idea: we enable people to lead a financially self-determined life. This is also reflected in our brand personality. The visual language and tone of voice express the company’s ambition.
The closer we bring this promise to life, the more relevant our brand becomes. At Swiss Life, it’s all about people with individual needs and a desire for self-determination.
Our stories about self-determined life
More articles on self-determination
On our Blog you will find further articles on self-determination and views of people telling their own personal story.
To our blog →Our values
Support individuality – the way we think:We know our customers. We understand their needs and empower them to make the right choices from a wide range of flexible solutions.
Create confidence – the way we feel:We work with passion to contribute to our customers’ peace of mind. A positive attitude towards life characterises the lifelong relationship we practice.
Prove reliability – the way we act:We are there for our customers with our know-how built on long-standing experience and financial solidity.
Our strategy
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Our history
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